Uniform A/B Testing enables marketers and developers to test and personalize digital experiences at scale, providing actionable data to optimize conversions while maintaining fast page loads and operational flexibility.

Key Features

A/B Test Component Create and manage multiple test variations for any digital component.

• Assign distribution percentages to each variation
• Randomly allocate users to variations for unbiased results

Visual Workspace Integration Test and personalize experiences from a single interface.

• No-code or low-code setup for marketers and developers
• Manage and monitor experiments visually

No Render-Blocking Experiments are delivered without impacting site speed.

• Uses CDNs and edge technology for fast content delivery
• Ensures optimal user experience during testing

Analytics Integration Connect test results to analytics tools for robust reporting.

• Out-of-the-box integration with Google Analytics v4
• Generic event-handling interface for custom analytics platforms

Consistent Variation Assignment Ensures users see the same variation across multiple components.

• Centralized Test ID and Variation ID management
• Prevents misconfigurations and maintains test integrity

Test Winner Declaration Easily declare and roll out winning variations.

• Update site to show only the best-performing variant
• Remove completed tests to maintain site cleanliness

Benefits

Faster Iteration and Optimization Accelerate digital production cycles and improve conversion rates.

• Quickly test hypotheses and deploy successful changes
• Reduce risk by validating ideas before full rollout

Operational Agility Maintain high site performance and flexibility during experimentation.

• No negative impact on page speed or user experience
• Easily scale tests across digital properties

Actionable Insights Gain clear data to inform marketing and product decisions.

• Integrate with existing analytics for comprehensive reporting
• Make data-driven decisions to maximize digital ROI