Overview

AB Tasty Web Experimentation is a leading A/B testing solution designed to turn frustrations into growth foundations. It offers advanced testing capabilities combined with simple experience building, enabling businesses to reach their conversion goals confidently and quickly. The platform supports various types of tests, including A/B, split, multivariate, and multi-page tests, across web, mobile, apps, and connected devices. AB Tasty helps teams of all sizes to effortlessly turn data-driven decisions into engaging user experiences.

Features

• Advanced Testing Capabilities: Run A/B tests, split tests, multivariate tests, multi-page tests, and A/A tests to optimize user journeys.
• Visual Editor: Build, modify, and improve experiences with no-code and low-code options using the WYSIWYG editor.
• Custom Widgets: Create, animate, reuse, and share custom widgets to enhance user engagement.
• Dynamic Allocation: Utilize AI to automatically send visitors to winning variations, minimizing losses from low-performing variations.
• Audience Builder: Build segments based on a wide range of criteria, including behavior, location, and interests.
• Performance Center: Manage campaigns to maximize website performance and ensure optimal load times.
• Integration with Customer Data Tools: Sync with CDPs, analytics tools, and data lakes to leverage comprehensive user data.
• Real-Time Analytics: Measure test impact with extensive analytics and attribute revenue gains to specific campaigns.

Benefits

• Enhanced User Experience: Improve user satisfaction by delivering personalized and optimized experiences.
• Data-Driven Decisions: Make informed decisions based on real-time data and comprehensive analytics.
• Increased Conversions: Drive higher conversion rates by continuously testing and optimizing user journeys.
• Efficient Collaboration: Foster teamwork and streamline workflows with cross-account sharing and access management.
• Scalability: Adapt the platform to fit the needs of small teams, growing businesses, and large enterprises.
• AI Integration: Leverage AI to enhance testing strategies and minimize neutral test results.