Overview

AB Tasty Rollouts is a comprehensive feature management platform designed to empower engineering and product teams to deliver feature releases safely and efficiently. By decoupling deployment from release, AB Tasty Rollouts allows teams to continuously validate changes on a subset of users, ensuring higher quality releases and minimizing risk. The platform supports feature flags, enabling teams to detect bugs before they impact all users, roll back outdated features, and reduce technical debt. With robust enterprise-grade architecture, AB Tasty Rollouts ensures scalability, performance, and data security.

Features

• Feature Flags: Control feature releases with feature flags, allowing for continuous validation and safe rollbacks.
• Gradual Rollouts: Gradually roll out new features to subsets of users and monitor their impact on KPIs.
• Automatic Rollbacks: Minimize risk with automatic KPI-triggered rollbacks if metrics dip below a certain threshold.
• Custom Widgets: Create, animate, reuse, and share custom widgets to enhance user engagement.
• Dynamic Allocation: Utilize AI to automatically send visitors to winning variations, minimizing losses from low-performing variations.
• Audience Builder: Build segments based on a wide range of criteria, including behavior, location, and interests.
• Performance Center: Manage campaigns to maximize website performance and ensure optimal load times.
• Integration with Customer Data Tools: Sync with CDPs, analytics tools, and data lakes to leverage comprehensive user data.
• Real-Time Analytics: Measure test impact with extensive analytics and attribute revenue gains to specific campaigns.
• Robust Architecture: Built for scale and speed with a fast decision engine, low latency, and global CDN.

Benefits

• Enhanced User Experience: Improve user satisfaction by delivering personalized and optimized experiences.
• Data-Driven Decisions: Make informed decisions based on real-time data and comprehensive analytics.
• Increased Conversions: Drive higher conversion rates by continuously testing and optimizing user journeys.
• Efficient Collaboration: Foster teamwork and streamline workflows with cross-account sharing and access management.
• Scalability: Adapt the platform to fit the needs of small teams, growing businesses, and large enterprises.
• AI Integration: Leverage AI to enhance testing strategies and minimize neutral test results.
• Risk-Free Innovation: Test new features in production environments, gather real-time feedback, and optimize releases to ensure reliability.