Overview

AB Tasty's Content Personalization solution enables businesses to create personalized experiences for every visitor, enhancing engagement and conversions throughout their journey. This platform allows users to effortlessly build, target, and run website personalization campaigns using a no-code/low-code Visual Editor. With a wide selection of interactive widgets and powerful segmentation capabilities, AB Tasty helps businesses thrive in differences and scale experiences with the power of AI.

Features

• Visual Editor: Build, modify, and improve experiences with the easiest WYSIWYG editor on the market. Add, edit, and re-order elements effortlessly.
• Custom Widgets: Create, animate, reuse, and share custom widgets, including social proof, urgency builders, and before & after widgets.
• Multi-Experience Personalizations: Go from simple to multi-page and multi-experience personalizations, deciding which personalizations take priority to scale engagement.
• Powerful Segmentation: Build segments based on in-session behavior, transactional, technographic, and location-based data. Get even more granular with psychographic, cart abandonment, and content interest segmentation.
• AI-Powered Segments: Scale personalization with real-time segments built with AI, grouping traffic based on engagement levels and identifying visitors' emotional needs with EmotionsAI.
• Event-Based Personalization: Trigger specific experiences at critical moments in the journey, such as page load, first click, or exit, to drive visitors down the funnel.

Benefits

• Enhanced Engagement: Launch personalized experiences in minutes, engaging visitors at every step of their journey.
• Data-Driven Personalization: Utilize powerful segmentation and AI to create truly personal experiences based on visitor behavior and interests.
• Increased Conversions: Drive higher conversion rates with targeted messages, personal offers, and special interactions.
• Efficient Campaign Management: Scale campaigns and easily manage ranking with prioritization of personalizations.
• Comprehensive Insights: Understand how segments perform with traffic and transaction rates per group, cross-referencing with other data for deeper insights.
• Seamless Integration: Integrate AB Tasty with customer data platforms, analytics tools, and data lakes to leverage comprehensive user data.