Overview

Bitly's GS1-compliant 2D Barcodes are advanced QR Codes designed specifically for product packaging and labels. These barcodes incorporate a product's Global Trade Item Number (GTIN), allowing seamless scanning at checkout with standard barcode readers. Beyond facilitating sales transactions, these 2D Barcodes can link to website URLs, enabling consumers to access detailed product information via their smartphones. This dual functionality not only enhances inventory management but also fosters deeper brand connections and provides businesses with valuable consumer insights. The retail industry anticipates a full transition to 2D Barcodes at points of sale by 2027.

Features and Capabilities

• Comprehensive Product Information: By scanning the 2D Barcode, consumers can access detailed information about product sourcing, ingredients, and materials, aiding informed purchasing decisions.
• Enhanced Brand Engagement: Businesses can share how-to videos, promote special offers, and highlight sustainability efforts through the barcode, strengthening brand loyalty.
• Improved Customer Experience: Mobile scans can direct consumers to product reviews or related items, streamlining the purchasing process.
• Lifecycle Tracking: Companies can monitor products throughout their entire lifecycle, from shelf placement to recycling, ensuring better quality control and sustainability practices.
• Localized Data Collection: Gathering localized data allows businesses to accurately target geographic market opportunities, tailoring marketing strategies effectively.
• Real-Time Consumer Insights: Tracking consumer behavior and trends in real-time enables quick responses to market demands, keeping businesses ahead of the competition.
• GS1 Compliance: Adherence to GS1 standards ensures global compatibility and recognition, facilitating widespread adoption across various markets.